Our behaviours are at the very core of our brand and form a key part of our business strategy.
Our identity is composed of a number of core elements that come together to create make the AWE brand instantly recognisable. As a rule, any third party wishing to use our logo, images or photos must first obtain permission to do so.
Our Logo
Our logo is registered under the Trademark Act by the Secretary of State for Defence, and therefore property of the Ministry of Defence (MoD) and protected by Crown Copyright.
Use by suppliers
Suppliers may not use the AWE logo in promotional material to indicate that they are an AWE/MOD supplier without explicit permission.
Publishing, lectures, conferences, displays
Where AWE is a contributor to a document, lecture, conference or display, a contractor may use the AWE logo to indicate AWE’s contribution. Contractors should, however, gain permission first from AWE’s Corporate Communications team. Permission will only be given where AWE has control over the output and where the use of the insignia or logo makes it clear what AWE’s contribution is.
Endorsements
Names, insignia and logos should not be used in such a way that might indicate ‘endorsement’ of a contractor’s products or services. In other words, names, insignia and logos must not be used to imply that AWE particularly favours a contractor’s products or services, or certifies the suitability of such products or services.
Books
The use of AWE insignia and logos in books will require a licence if the material is still in copyright, and explicit permission from our Press team.
Our Press Team can provde advice and guidance on seeking approval to our brand
Latest News
Latest News
What’s it like being on a Business Administration apprenticeship?
My name is Sophie and I am a Business Administration Apprentice. I chose AWE because it seemed like a reliable company to work for with many career paths I could venture down. I chose the business administration apprenticeship because it is more suited to my skills and, as well as getting a qualification, I get […]
Press Releases
AWE Aldermaston site returns to routine regulatory attention for safety
AWE welcomes today’s (6 March) announcement by the Office for Nuclear Regulation (ONR) that AWE’s Aldermaston site has been returned to routine regulatory attention for safety. This move acknowledges the significant and sustained safety improvements and efforts of AWE teams over more than a decade to improve the safety of its operations and to bring […]
Latest News
Celebrating Professor Jackie Akhavan on International Women’s Day
To commemorate this year’s International Women’s Day on March 8, we pay tribute to Professor Jackie Akhavan, for her remarkable and steadfast contribution to AWE’s mission and the wider nuclear enterprise over the past three decades.